“What have I done?” I asked myself as I stood paralyzed, staring at a trailer full of the stock I had imported.

I remember initally being delighted as the truck arrived. I can still hear that distinctive “beep beep” as it slowly reversed into my driveway….

But my excitement turned to panic as I unpacked the boxes, one by one into the trailer, culminating in tears as I realised the insanity of what I had done!

But it wasn’t really crazy. Gutsy, risky even. But crazy….no.

Hanging onto the old adage “where there’s a will there’s a way”, I wiped my eyes and got on with it.

I had recently built a successful physio practice, and in doing so had picked up words like “marketing” “funnel” “target audience”…. None of which were taught at medical school!

Based on the little I knew, I got to work.

We had the skeleton of a business in place when the world shut down. Looking back that was the turning point.

My brother forwarded an email from Tony Robbins where he mentioned that a company called Digitalmarkter was offering their certifications free of charge during lockdown.

My husband (a medical doctor) was working every day (I was sure he was going to die), my son was navigating online schooling (pretty unsuccessfully) and my twins were permanently drawing (on my walls)…

“I have no capacity for more” I thought, and opened the email anyway.

45 minutes later, I was halfway through the first module. A few days later I had passed the exam, and soon after that I was fully enrolled!

I then joined Digitalmarketers first coaching program. I was assigned an incredible coach (Hi Scott!) in a group of big-shot business people.

It was scary, exciting, intimidating, but mainly it was massively beneficial.

Our business exploded. I was invited to present our results on a huge group to the founder of Digitalmarketer – Ryan Deiss.

From there, we gained momentum and things took off…

• end 2020: Doubled our sales
• end 2021: Doubled again
• end 2022: Doubled again

By the time we decided to stop trading (that’s a story for another day), we’d moved from my garage to a warehouse, had a full logistics team, and sold hundreds of trailers worth of stock.

Looking back, here’s why I believe we succeeded:

1. I accepted that I knew nothing
2. I invested a ton (time and money) in learning
3. I implemented everything
4. I took every opportunity that presented itself, even when I was petrified
5. I mastered the core principles
6. I loved every minute

So why am I telling you all this?

Because success leaves clues.

Right now, you might be standing in front of your own “trailer moment”.

My advice is get moving! Do something, try something, get help, learn more, figure it out. And remember you don’t need to know everything – just the first few steps.

If you aren’t sure what those steps are, let me know – I was exactly where you are now, and I’d love to help!