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The Hidden Cost of Doing Nothing
“Just leave it,” she said. “I can’t,” I replied.
There are many things I don’t understand about people, but two are:
- Their acceptance of mediocrity
- Their belief that doing nothing somehow preserves the status quo.
The first is unfortunate. The second is just plain wrong.
Here’s why: ENTROPY
- Ice left on a counter melts.
- Buildings left unmaintained crumble
- Relationships left unnurtured dissolve
It was first described by German physicist and mathematician Rudolf Clausius in 1865, as a mathematical definition within the context of thermodynamics, but apllies to everything!
The Myth of Maintenance
The summary of this idea is that everything tends towards disorder. Disorder is the default. Order is always unnatural and temporary, and therefore requires energy to maintain.
I love this quote from Steven Pinker:
“The ultimate purpose of life, mind, and human striving: to deploy energy and information to fight back the tide of entropy and carve out refuges of beneficial order.”
You don’t get to do nothing!
Thinking you’ll maintain the status quo by doing nothing is impossible. Just to stay where you are requires energy.
- Maintaining a tidy house requires effort
- Preserving team culture needs attention
- Keeping your skills current requires learning
- Your workspace reverts to chaos without intervention
- Your physical strength and fitness decline without training – use it or lose it!
And the way I see it –
If you’re already spending energy just to stay in place, why not spend a little more and move forward?
Momentum Is Intentional
We don’t have endless time or endless energy. They’re finite resources. Which means how we spend them is crucial. You have to know what matters and you need a plan.
In my own life I use my planner. It’s simple and straightforward and makes sure I get the right sh*t done!
I have attached it HERE in case it’s of use, or interest to you. (Feel free to make a copy and edit it!)
To build a brand you have to create momentum! It’s showing up, learning, refining, and choosing action over apathy….EVERY.SINGLE.DAY.
Take the Next Step
So, do you agree? Is entropy quietly sneaking into your life and brand while you “hold the line”?
Hit reply and let me know. I read every message. And if you’re ready to swap stagnation for strategic movement, I am here to help you!
Now go create some intentional order in the natural chaos,
Who is Kira Goller?
I am a wife, mother, marketer and writer.
This isn’t what I have always done. Each chapter built on the next and took everything I could out of every opportunity. I have been taught by some of the best in the world and will never stop learning – it’s an obsession of sorts.
Today I help people bring their brands to life, build a presence in the world thats authentic, consistent and draws their ideal audience.
I am passionate about young people and run workshops to educate, guide and inspire them to create a digital footprint their future selves will be grateful for!
When you are Ready, here’s how I can Help
Build your Brand – Do you have a business or an idea but not sure what to do next?
I will help you figure it out and create whatever you need including – Brand Guide, Logo, Website, Soial Profiles etc
Establish your Brand Narrative – Are you unsure of what you want to say or how to say it?
I will help you establish you key messaging and brand voice
Write – Do you need help writing the copy for your website, emails or other content?
I will write your message, in your voice, in a way that immediately connects with your audience.
Teach Teenagers how to Build an Authentic, Intentional Digital Presence.
I run workshops that empower young people to create a digital presence their future selves are depending on them for!
