** You are about to read a copy of an email I sent to my subscribers. Some info may now be outdated, but hopefully the majority will always be relevant! Pro-tip – fill in your details and you’ll get next weeks delivered!
Get emails you look forward to!
(you can unsubscribe any time – no hard feelings!)
I’m not ashamed to admit it – I’m a people-watcher. But lately? It’s the listening that’s got me hooked.
Because sometimes, if you pay close enough attention, you catch a moment that reveals sooooo much.
The lies we tell
Last week, two guys bounced over me as they exited the sports shop, grinning like they’d won something.
Both were clutching their shopping bags and I could feel my ears adjusting..
“Bro, I can’t believe we just got these for that price,” the first guy said.
“I know,” his friend replied, “what a deal.” His voice filled with pride. A hint of panic rising…
“Think about it,” he went on…
“I know I’ve got loads of shoes, but that’s actually a really good thing, cos then they don’t wear out as fast.”
The emotional truth behind every purchase
There it is.
I watched them pay their parking ticket, and all I could think was: Zig Ziglar called it decades ago.
“People buy with emotion and justify with logic.”
Once you see this pattern, you can’t unsee it.
Every ad, sales email, and sponsored post you DON’T ignore has been well engineered to make you feel something.
It’s not bad. It’s just business. But it does mean we need to start asking better questions – especially when that fluttery “I need this!” feeling shows up.
Before you click “add to cart”…
Next time you’re about to click “add to cart,” try asking:
- What problem am I really trying to solve?
- Will this purchase solve it?
- Am I buying the thing – or the feeling I think it will give me?
- That way you can appreciate the craft while still making decisions that serve you.
Where marketing meets integrity
For the last 5 years I have called myself a marketer.
But, I despise manipulation, sneaky tactics, and anything designed to trick people into buying what they shouldn’t.
What I do believe in is this:
If you offer something amazing – something that can genuinely change someone’s life – then you owe it to them to share it with clarity and honesty.
Emotion matters. Story matters. But integrity matters more.
How to sell with trust
The next time someone tries to sell you something, tune in to what you’re feeling.
And the next time you’re selling something? Make sure you’re:
- Leading with the real transformation you offer – not just the shiny features.
- Making people feel seen, not sold to.
- Telling the truth, and refusing to fake urgency, fake sales, or vanity metrics – manipulation might get clicks, but it kills credibility.
- Owning your expertise – not with arrogance, but with calm, grounded authority.
- Never inflating who you are or where you’re at – the stage you’re in right now is the perfect place to start from.
Because that’s how you build trust. And that’s how you build a brand that lasts.
Who is Kira Goller?
I am a wife, mother, marketer and writer.
This isn’t what I have always done. Each chapter built on the next and took everything I could out of every opportunity. I have been taught by some of the best in the world and will never stop learning – it’s an obsession of sorts.
Today I help people bring their brands to life, build a presence in the world thats authentic, consistent and draws their ideal audience.
I am passionate about young people and run workshops to educate, guide and inspire them to create a digital footprint their future selves will be grateful for!
When you are Ready, here’s how I can Help
Build your Brand – Do you have a business or an idea but not sure what to do next?
I will help you figure it out and create whatever you need including – Brand Guide, Logo, Website, Soial Profiles etc
Establish your Brand Narrative – Are you unsure of what you want to say or how to say it?
I will help you establish you key messaging and brand voice
Write – Do you need help writing the copy for your website, emails or other content?
I will write your message, in your voice, in a way that immediately connects with your audience.
Teach Teenagers how to Build an Authentic, Intentional Digital Presence.
I run workshops that empower young people to create a digital presence their future selves are depending on them for!
