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The Unexpected News That Changed Everything
Last week taught me a few lessons about building resilience and trusting the process.
Before I go on, let me be clear—no one died, no one is sick, and everything will be ok. But it was still a tough week. Someone very close to me got news that none of us saw coming. It flattened him.
We’ve all been there—that moment when something you counted on, someone you trusted, or a plan you built suddenly isn’t there anymore. Your first instinct is to call it what everyone else would: a massive setback. And you bet ya, we did exactly that.
When Everything Feels Like It’s Falling Apart
It felt like the sky was falling. Plans crumbled, and everything he’d worked toward seemed to hang in the balance. But then something shifted. Maybe it was the stubbornness in me, watching someone I care about spiral, but I refused to let this ruin anything.
Yes, we wouldn’t have chosen this, but it happened. So we needed to find a way to make this an advantage—if not now, then maybe in the future.
What if a setback isn’t a bad thing?
The Power of a Catapult Moment
A brilliant psychologist friend, Dr. Ilse Ruane, shared something that stuck:
“For me, this is such a catapult moment.”
A catapult doesn’t just fling something forward. It pulls back, builds tension, stores potential energy, and then releases it with incredible force. The further back you pull, the more power you generate for the launch.
Athletes know this instinctively. A high jumper takes a step back before the leap. A javelin is pulled back before the throw. A sprinter pushes off from behind the starting line.
More Than Bouncing Back
This isn’t just about bouncing back—it’s about using the moment to build something stronger. Every great story has a moment when everything seems to fall apart, but it becomes the catalyst that forces the hero to discover what they’re truly made of.
As Dr. Ruane also said:
“He gets to build internal characteristics that ultimately can’t be taken away. A strong mental mindset can only be created through hard times.”
Why Resilience Matters
Setbacks happen to everyone. And they don’t just test what you’re made of—they reveal it. They strip away what you thought you needed and force you to find the strength that’s been there all along.
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That promotion you didn’t get? Maybe it’s clearing space for something better.
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That relationship that ended? Maybe it’s making room for the right person.
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That business idea that fell through? Maybe it’s protecting you from the wrong path.
It will hurt. But maybe—just maybe—this is your catapult moment too.
Questions to Ask Yourself
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What if this is actually clearing space for something better?
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What internal strength is this forcing me to build?
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How might I look back on this moment as the thing that changed everything?
Sometimes life forces us to pause not because we’re not ready, but because we are.
Have you ever had a “set back” become a “set up”? I’d love to hear your story.
Who is Kira Goller?
I am a wife, mother, marketer and writer.
This isn’t what I have always done. Each chapter built on the next and took everything I could out of every opportunity. I have been taught by some of the best in the world and will never stop learning – it’s an obsession of sorts.
Today I help people bring their brands to life, build a presence in the world thats authentic, consistent and draws their ideal audience.
I am passionate about young people and run workshops to educate, guide and inspire them to create a digital footprint their future selves will be grateful for!
When you are Ready, here’s how I can Help
Build your Brand – Do you have a business or an idea but not sure what to do next?
I will help you figure it out and create whatever you need including – Brand Guide, Logo, Website, Soial Profiles etc
Establish your Brand Narrative – Are you unsure of what you want to say or how to say it?
I will help you establish you key messaging and brand voice
Write – Do you need help writing the copy for your website, emails or other content?
I will write your message, in your voice, in a way that immediately connects with your audience.
Teach Teenagers how to Build an Authentic, Intentional Digital Presence.
I run workshops that empower young people to create a digital presence their future selves are depending on them for!
