My Story 

I Didn’t Know What I Didn’t Know!

Starting out as a physio I was passionate about building a world class practice. And I am proud to say that’s what we did!

But…

In achieving this I developed a love for business that really surprised me, and eventually totally overshadowed my work as a physio.

I knew it was was time for a change, and when an opportunity came knocking to start an EComm business, I jumped at the chance…

only to realize I knew absolutely nothing about building a business online.

And then the world completly shut down!

In between the chaos of homeschooling my 3 children and worrying about my husband at work (he is a medical doctor) I happened to open an email that would completely change everything!

Building a Foundation

Digitalmarketer had opened some of their certifications at no cost. Less than an hour later I had signed up and was through the my first module. Digitalmarketer and their community become my life blood! I invested in their Elite Coaching program, giving me weekly access to marketing gurus like Ryan Deiss, Scott Cunningham and Kasim Aslam.

As a result our business thrived, going from a garage setup to a big warehouse with a logictics team! We doubled sales three years in a row and things were looking good!

I was invited to attend Digitalmarketer’s Traffic and Conversion Summit in 2022.

The first few days were tough! I knew a tiny handful of people and felt completely out of my depth. But slowly I found my feet!

I grew in confidence and 4 crucial things happened…

• I met a very influential marketer who today I have the privilege of calling my friend, and colleague!
• I was invited to speak on a podcast with Mark de Grasse
• I was introduced to Alex Cattoni who later taught me everything I know about copywriting and who leads the mastermind group I am now part of
• And possibly the most important one of all…. I realized I knew way more than I thought I did!

I returned ready to take our business to the next level.

But that wasn’t to be.

Due to massive increases in the product and imports costs our margins were shrinking to levels that were putting the business under pressure.

In 2023, we made the difficult decision to stop trading, but it wasn’t all bad news…

People started reaching out to me for help on how to grow their businesses.

Combining all my training, experience, and copywriting skills, I could now dedicate myself to helping others.

My Mission today

I know how tough it is to have a business you are passionate about, but have no idea of the steps to take to build it

I know how hard balancing your personal life and work like can be

My mission is simplify modern marketing so that you have clarity on where you’re going and how you’ll get there!

I help you establish your brand, define your messaging, and develop a marketing plan that brings it all together.

My goal is to be your trusted, safe place to learn, grow, and thrive!

If you are ready to grow your business I am here to support you!

Complete the form below, and let’s get started!